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Taking his cue from an article on The Wall Street Journal, the Harvard Business Review’s Bill Taylor stages a brilliant takedown of today’s tendency to abuse the word “innovation” and, in general, of the seemingly irresistible need for leaders to apply fashionable buzzwords to all sorts of less-than-fitting situations. Sometimes, as the French like to say, “là où il n’y a pas la chose, il faut le mot”. True innovation does not need to be exposed, just as true leadership needs not be flaunted. By renouncing buzzwords, we just may end up actually thinking more deeply and more persuasively about what we do, rather than resorting to labels that conceal more than they reveal.

Read the full article here: http://bit.ly/1iGyGml

innovazioneimage source: www.flickr.com/photos/35935741@N07/8904114591

Author: Umberto Boeri

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