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What if someone told you to floss only one tooth everyday? Or start the new year, not with grand resolutions, but with a simple challenge? In this TEDx BJ Fogg shows us that the best way to achieve lasting change is to think very very small rather than planning monumental changes.

JB Fogg directs research and design at the Stanford University’s Persuasive Technology Lab, where they focus on methods to change habits. His life is devoted half to university and half to industry innovation. Up to him, his expertise is creating systems to change human behavior and he call this “Behavior design”.

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